About Saltwater Marketing Ireland

Saltwater Marketing was established in September 2021 by Oliver McBride and Michael MacGinty.

Saltwater Marketing is a subsidiary of of Comhlacht Cumarsáide an tSáile Teoranta which based in Na Dúnaibh, Co Donegal is also the parent company of The Fishing Daily (Est 2019). 

Our company is designed to help promote the Irish language, and to expand the idea of the website becoming an important marketing tool for you both at home and abroad.  

We can do this by building the languages of your customers into the fabric of your website. You can now have a multilingual website that is attractive and informative to clients. 

No more need for clumsy or inaccurate translations from Google Translate or any other online translation service.  

We see every potential customer, home or abroad, as valuable to your business, so why not impress them from the start. 

Contact us today on +353 (0)87 4771179 for a free consultation.

What do we do?

We are an Irish-based marketing agency that specialises in providing digital marketing solutions for businesses based in Ireland who want to work across multiple languages. 

We offer a range of services, including website design and development, search engine optimisation, social media management, content creation, and digital advertising.  

We place a strong emphasis on collaboration with clients, working closely with them to develop tailored marketing strategies that align with their business goals. The agency believes in transparent communication, providing regular reporting and analytics to keep clients informed of the effectiveness of their marketing campaigns. 

Overall, we are a specialised agency that provides effective digital marketing solutions for businesses looking at an international market. Their focus on collaboration, expertise, and transparency has earned them a reputation as a reliable partner for businesses looking to grow their online presence and increase their reach.

Who Do We do It For?

Typically we work with Professional Services firms such as Accountants and Solicitors. And sectors such as Construction, Engineering and Manufacturing.

Client firms usually have 5+ employees and be established for over 3 years. Ideally, looking to grow revenue fast. And looking to include their Irish culture & heritage, language & Traditions in their web presence.

This is perfect for a growing firm that has an export market and wants a multi lingual website. Especially if you want to create awareness of your Irish roots too.

Digital Marketing Services

With a focus on product innovation, technology, and other areas, we help companies establish connections with potential customers.

Press Releases

Press releases are a type of written communication that organizations use to share information with the media and the public. When an organization publishes a press release on its website, it typically includes elements like headlines, subheads, datelines, main body, quotes, contact info and boilerplate. More information on this can be found in the Press Release service page. 


A website that offers podcasts typically includes information about the podcast series and individual episodes. The common elements you might find on a podcast website would include the podcast series description, episode list, episode player, potential subscription options, social media links, reviews and ratings information and advertising and sponsorship. More information on this can be found in the Podcast service page. 

Content Creation:

Content creation on a website refers to the process of developing and publishing various types of content to attract and engage visitors. The typical examples of this would include blog posts, videos, infographics, podcasts, and social media posts. Content creation can be expanded also and includes other various means of creation for a webpages content. More information on this can be found in the Content Creation service page. 

Blog Management:

Blog management on a website refers to the process of creating, publishing, and maintaining blog content to engage visitors and promote the website’s brand or message. The key aspects of this include content planning, writing and editing, publishing, promotion, analytics and optimization, community management and maintenance. More information on this can be found in the Blog Management service page. 

Website Design:

Website design on a website refers to the process of creating a visual and functional layout for the website. Website design includes various elements, such as the website’s layout, colour scheme, typography, and navigation. The key aspects of website design include user experience (UX), responsive design, branding, navigation, call to action (CTA’s), page speed and accessibility. More information on this can be found in the Website Design service page. 


SEO, or Search Engine Optimization, is the practice of optimizing a website and its content to increase its visibility and ranking in search engine results pages (SERPs). SEO involves a range of techniques and strategies that are designed to improve the website’s relevance and authority in the eyes of search engines, such as Google, Bing, and Yahoo. Key aspects of SEO include keyboard research, on page optimization, technical optimization, link building, content marketing and analytics and optimization. More information on this can be found in the SEO service page. 

Social Media Management:

Social media management on a website refers to the process of creating, scheduling, and publishing content on social media platforms to engage with followers, build brand awareness, and drive traffic to the website. Social media management involves a range of tasks, such as content creation, scheduling, community management, analytics and optimization as well as advertising. More information on this can be found in the Social Media Management service page. 

Pay Per Click:

PPC, or pay-per-click, is a digital advertising strategy that involves paying a fee each time someone clicks on an ad. It is commonly used in search engine advertising, where businesses bid on keywords related to their target audience. PPC can be an effective way to drive traffic to a website quickly and to reach a specific audience. However, it can also be expensive, and it’s important to set a budget and monitor campaigns regularly to ensure that the cost per click is not exceeding the return on investment. 

Or see some typical questions & answers about our services

Killybegs Co Donegal Saltwater marketing
How long does it take to get on Page 1?

Druids-Glen-Golf-ResortThis is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words for your industry, and also how well your competitors in the Killybegs or Peterhead, East of Scotland or West of Ireland region do their Search Engine Optimisation.

Nobody can honestly guarantee you a Page 1 ranking for Peterhead in the UK, or Castletownbere in Ireland.

However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search.

As any golfer in Gleneagles, Royal Birkdale, Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day.

Can you guarantee Page 1 listing ?

No. Google does not allow for that.  Otherwise everybody would be at it. However a good SEO specialist should have an idea if they can do it. This is still a wild guess, until the first few months have been done.

Can you offer a lower price ? I see other people asking for less.

You will see people offering to do SEO for less money. Some will even guarantee more traffic or higher ranking for some words. Or higher CTR click through rate. Usually these guys just want your money and it is a numbers game for them. They are forever selling and getting more short term clients. That is how they work. Check, in an Incognito window, for private browsing, if they even rank for the services they offer themselves. Look at their Google Reviews and see if businesses like yours recommend people like them. 

What you invest is up to you. The more you invest the better the results in leads or sales. If you could invest £500 €500 and get back £1500 €1500 or invest £5000 €5000 and get back £15,000 €15,000 – which do you want? However the fact is that the first few months are a gamble, to find out if we can do what we say and deliver results. You decide where you want to start and commit to one SEO Ireland provider. 

Can you guarantee more sales ? Will we definitely make more money ?

We may be able to generate more traffic, better traffic, more enquiries, however it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert.

How many months are needed ? How long does this SEO take ?

SEO is never ending. And if you do get more traffic and more sales, why would you stop doing it? 

Only after a few months will be able to tell you how long it should take to rank for a key word or term. 

Pick someone to work with and try them for 3 or 6 months. That is the extent of your investment or gamble with them. Maybe have a review meeting after every 3 months. 

How many keywords are included ?

We get an idea of keywords from you and then we research your competitors and add them to the list. Then we can start with one or two or however many you want. But let’s see what the list looks like after a month or two of grunt work by us. Only after a few months will be be able to tell you how long it should take to rank for a word or term. Some words or terms may take longer than others for your industry.

Do you offer the audit free ?

No. This is work for a day or two or half a day a month and we charge for it. Ignore the FREE online options that are generic, just to hook you. Pay for the Audit and then decide if you want to proceed with the SEO that’s it. Commit to 3 or 6 months and try it. If you get the wrong team, just move on to a new team.

What is included in Technical SEO?
  • Title Tags Optimisation
  • META Tags Optimisation
  • Back Linking
  • Images Optimisation
  • Sitemap update submissions
  • Broken links
  • 301 Redirects
  • 404 error check and repair
What is included in On-Site SEO?
  • On-page edits
  • Content Optimisation
  • Internal Link Optimisation
  • Alt tags
  • Meta Descriptions
  • Page Titles
What is included in Off-Site SEO?
  • Web 2.0 Pages
  • Social Signals & Bookmarking
  • Google My Business edits/management
  • Citations
  • Reviews
What sort of SEO tasks do you do ?

In no particular order here are some of the tasks we do for SEO clients, depending on what is urgent at any given time. 

Technical SEO 

  • Fix technical SEO issues 
  • Fix any canonical or cannibalisation issues 
  • Ensure domain variations all point to the root, as in http://www.thefishingdaily.com and https:// www.thefishingdaily.com  to https://.thefishingdaily.com 
  • Clean up existing links 
  • Clean up code 
  • No Index paginated results 
  • Test mobile friendly version rendering and speed 
  • You can address mobile-first indexing 
  • Improve site delivery for core web vitals 
  • Check HREF LANG configuration 
  • Ensure hosting environment is adequate, secure, fast with no IP neighbour issues 
  • Check that robots txt file is correct 
  • Test and improve accessibility 


Content SEO 

  • Write up a content strategy 
  • Write new, high quality, topical content 
  • Work on domain overall authority in your industry 
  • Expand on topics covered in page content relative to your industry 
  • Edit pages to respond better with end user intent 
  • Create content around Brand promotions elsewhere 
  • Cull or curate old content or reduce number of pages 
  • Ensure all content is original or paid for 
  • Check all images are correctly sized for web 
  • Check all images are correctly named with proper naming convention 
  • Clean out any old images from Media library 


On Site SEO 

  • Work on internal linking 
  • Improve ‘Brand’ trust 
  • Add to or improve Schema 
  • Tweak or improve Page titles to engage in SERPs 
  • Tweak or improve meta descriptions to convert more visitors 
  • Use or improve anchor texts 
  • Use mini menu structure with jump links in long articles 
  • Create and A/B Test landing pages 


Off Site SEO 

  • Build new relevant links 
  • Disavow unsuitable links 
  • Work on your Google My Business entry 
  • Work on Linkedin business profile 
  • Work on Facebook business page 
  • Check external links to your internal pages 
  • Resolve any current Google Search Console coverage issues 
  • Do NAP audits for listings with your Name, Address and Phone number 
  • Get more reviews 
  • Compare competitor sites and reverse engineer 
  • Do some PPC or engage someone to manage a campaign 
  • Constantly check, add to, improve and edit Web 2.0 listings