Benefits of Local SEO

The main benefit of good Local SEO is the fact that it increases the chance that you will get found in search by your local market. You could be competing with much bigger national companies, but they are marketing nationally. So, in theory if you do everything on the list above you can compete well online locally. There is quite a bit of work to do initially, so it is down to you to decide if you will do it or outsource it. This is not very exciting work. Even when you do the work, it will not all happen overnight.

However, give it 6 months and you will see how much you creep up the SERPS – Search Engine Results Pages. You will want to optimise your whole website so that it is seen as being local to Google. See our short guide to On Page SEO Tips. If you want to learn more about SEO read our What is SEO Guide. By all means use a keyword planner from Google and a Keyword Mapping Tool to add structure to all this work and record the changes. You can listen to podcasts such as Local SEO Tactics. Or talk to us about our SEO Plans here.

When it comes to Local SEO tips, here are some things to consider and work on:

Media Engagements

Reviews – Do get reviews, obviously good reviews. As in 5* with well worded long testimonials or reviews in GMB again using Local referenced keywords and key terms. Remember to reply to all reviews, using suitable key words again.

Tip: Think of SEO as you telling Google how wonderful you are and how much of an Authority you are. Reviews would be other people telling Google how wonderful you are and how much of an Authority you are.

Engage with other local business and communities on social to get seen, to answer questions, to add value.

Facebook page or profile for each individual address to engage with the audience who use this medium, if the demographic is right for your business.

Instagram account for the business to engage with the audience who use this medium, if the demographic is right for your business.

LinkedIn personal account and one for the company or business to engage with the audience who use this medium, if the demographic is right for your business.

Referrals – once your website is live, connect with local businesses on LinkedIn. We recommend sending them a relevant page (of potential interest to them) from your website when connecting.

Twitter account for the business to publish timely items to engage with the audience who use this medium, if the demographic is right for your business.

Local influencers – By all means engage with local influencers and try to get them to post links to your website

News – If there is a local online news website, try to get mentioned with a link or even pay for an advertorial. You could become a ‘columnist’ covering your topic of authority.