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CONTENT CREATION
What is content creation?
Content creation for a website involves written text, images, videos, and other multimedia that are intended to inform, entertain, or engage a website’s audience. You should identify what the target audience wants and create content to match that need.
Content creation for a website is a crucial aspect of digital marketing and is essential for attracting, engaging, and retaining website visitors. Good quality, relevant and useful content can also help to improve your website’s SEO and drive more traffic to the site.
What kind of content is there?
Text
This can include articles, blog posts, product descriptions and user manuals. Text is the easiest and most common way to publish information on a website, but be careful that you don’t use too much, as it can be difficult to read pages of text online.
Writing for the web requires a different approach than traditional writing. Web content should be scannable by screen readers, easy to read, and broken up into short paragraphs with headings and subheadings.
Consider writing in a conversational tone to help make your content more engaging, friendly and relatable to your audience. You may consider avoiding technical language that may be confusing to your readers, especially new visitors, as this may scare them off. For a growing business, you should consider making your text easy to understand by people who are not familiar with your industry.
Using relevant keywords in your written content can help to improve your search engine rankings and make your content more discoverable to your target audience. However, avoid keyword stuffing or overusing keywords, as this can harm your rankings.
Before publishing your written content, make sure to review, edit and proofread it for grammar, spelling, and punctuation errors. This will help to ensure that your content is polished and professional.
Images
Photographs, infographics, illustrations, and other visual elements that help to communicate a message. An appropriate image can be more effective than a page of text.
Adding many images to your website can clutter pages and look unprofessional. You should determine the purpose of the image before selecting or creating it. Is it meant to add visual interest, support the content, or communicate a specific message?
Choose images that are relevant to the content and website’s overall purpose. This helps to maintain consistency and improve the user’s experience.
Make sure your images are of a high quality! This is essential for creating a professional and visually appealing website. Use images that are clear, well-lit, and in focus. If you are taking photographs yourself, use a good quality camera or hire a photographer.
You’ll need to consider the size and format for images. Large, high-resolution images can slow down page load times, so consider compressing them or using smaller file sizes.
Videos
Short films, animations, and other video content. Videos can be the most difficult media to produce but are potentially the most rewarding content. However, an ineffective video can make your business look unprofessional and turn users away.
You should have a clear purpose for the video before creating it. Is it meant to demonstrate a product or service, provide information, or entertain the audience?
Keep videos to a reasonable length to avoid losing the viewer’s attention. Short videos are easy to digest but you may not be able to include the information you want. Meanwhile, longer videos can contain lots of information, but users may not watch to the end.
Make sure the sound quality is high and that everyone in the video is clear and easy to understand. Poor quality audio is unprofessional and makes the video difficult to sit through.
Make sure your videos are accessible to all users, especially users with disabilities. Providing audio captions or transcripts and make sure the audio is clear and a sufficient volume. Select colours that contrast and avoid fast-flashing visuals.
If you are going to provide a link to a video created by someone else, make sure the video is relevant, accurate and professionally made. Being associated with incorrect and outdated content, or low-quality content, can look bad for your business.
Audio
Podcasts, music, and other audio content that can inform or entertain the audience. Audio may work better to supplement other content, but effective audio can be used by itself.
Ask yourself what the purpose of the audio is. Is it meant to provide background music, enhance a video, or be a podcast? Deciding this can
Relevance: Choose audio that is relevant to the content and website’s overall purpose. This helps to maintain consistency and improve the user’s experience.
Like videos, the quality and length of the audio should be considered. High-quality audio is essential for creating a professional and engaging website. Audio should be clear, well-recorded, and in a suitable format. The audio should be of a reasonable length, depending on the purpose. Background music should be short and looping, while podcasts can take up more time. Ensure that the sound quality is high and that any dialogue is clear and easy to understand.
Be aware of copyright laws when using audio on your website. Use royalty-free or licensed audio or create your own original sounds.
Why is content creation for commercial marine services important?
To put it simply, a plain text website would be extremely boring and unengaging to users. People would leave your site very quickly, which would give you a high bounce rate and lower your search engine ranking.
User traffic
Content creation helps to attract traffic to a website. When you create quality content, it helps to establish your website as a reliable source of information and can encourage visitors to return to your website.
Improving search engine rankings
Search engines prefer websites that publish original, high-quality content regularly. When you create new content, it can help to improve your website’s search engine rankings, making it easier for people to find your site. As stated, regular posting can also encourage users to go back to your website which again improves your SEO ranking.
Building brand awareness
Content creation can help build brand awareness by creating a positive impression of your business in the minds of your target audience. It can help to create a unique voice and identity for your business that sets you apart from competitors. Good content can make your business look more professional and can be shared on social media platforms to further expand your audience.
Generating leads
Content creation can help to generate leads by providing valuable information to your audience and encouraging them to act, such as subscribing to your email list or contacting your business.
Steps to take to create suitable content for your Commercial Marine website
Research
Conducting research to identify the needs and interests of the target audience and to gather information on the topic.
Planning
Creating an outline or plan for the content, including the structure, format, tone, and style.
Creation
Writing, designing, or producing the content, using appropriate tools and techniques.
Editing and review
Editing and refining the content to ensure that it is accurate, engaging, and effective.
Publishing
Uploading the content to the website or other digital channels and promoting it to the target audience.
COMMON QUESTIONS ABOUT CONTENT CREATION
What is content creation?
Content creation centres on producing useful, relevant, and valuable content for your target audience, which generally includes both current and prospective customers. Most content marketing strategies include written, video, or image-based content, and many incorporate all three forms seamlessly.
While it can boost your company’s sales, content marketing isn’t salesy and doesn’t come across as spam. Instead, it focuses on adding value for the reader while positioning your business as a helpful, knowledgeable, or dependable partner.
Who can benefit from content creation services?
Small and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience. At Saltwater Marketing, we specialise in creating content for the commercial marine and seafood production industry.
How will my business benefit from content creation?
Content creation aims to serve multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.
First, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.
Will this service generate leads for my business?
With the right strategy in place, you can use content to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt into a mailing list before gaining access to the high-level content.
Once you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.