A young woman recording a video.

Having good content is a great way to encourage people to visit your website. When users see good content on your website you are more likely to keep their attention but also get them to come back and share content from your website. 

It was estimated that during 2020, more than one billion hours of video was watched on YouTube every day. As of June 2022, more than 500 hours of video were uploaded to YouTube every minute. This equates to about 30,000 hours of newly uploaded content per hour. 

Having a video on your website will help improve your search engine results and therefore your SEO rankings. Today, it’s easy to record a good quality video using just our own smartphones or a DSLR camera and video content now accounts for 87% of online media. 

What are the benefits of a video?  

More engaging than reading text 

Video content can capture viewers’ attention better than text or images. Visitors are more likely to spend time watching a video than reading text, which can decrease bounce rates and improve dwell time on your website. 

Improves user experience 

Including videos on your website can enhance the user experience by providing additional visual and auditory information that complements your text content. This can make your website more informative and engaging for your audience. 

Attracts backlinks 

High-quality video content that provides value to your audience can attract backlinks from other websites. This can improve your website’s visibility in search engines. 

Improves social media engagement  

Video content is more likely to be shared on social media platforms than text or image-based content. This can increase the reach of your content and attract more visitors to your website. 

Improved SEO 

Google and other search engines prioritize video content in search results. By optimizing your video content for SEO, you can increase the likelihood that your videos will appear in search results and attract more traffic to your website.