Keyword Analysis or Keyword Analytics

A keyword or keyword phrase is a term entered into a search engine to find what the web user is looking for. The search engine results display web pages SERPs which are most relevant to the keyword used. It is important to identify and utilise keywords effectively on your web pages to improve Search Engine Optimisation (SEO) to help you get found.

Keyword Analysis – A Short Guide

What is Keyword Analysis ? It is about doing the research to find out which keywords or search phrases can attract visitors to your website through organic or through paid search. You are looking to find out which terms are being used by potential customers or shoppers. It is also about studying your competitors websites to find out which keywords and phrases they focus on, to attract the same potential customers.