Saltwater Marketing has announced that it is now offering two options in system software for building your website.

Customers can now choose from Squarespace along with WordPress when they are looking to get a website built or optimised.

Some of you may be asking, what is the difference between Squarespace and WordPress? And which will work best for our firm?

WordPress and Squarespace are both popular platforms for creating websites, but they have some key differences in terms of features, customisation options, ease of use, and pricing. Here are some of the main differences between WordPress and Squarespace:


1. Customisation and Flexibility:

– WordPress: WordPress offers a high level of customisation and flexibility, allowing users to create almost any type of website imaginable. With thousands of free and premium themes, as well as numerous plugins, users can tailor their site to their specific needs.

– Squarespace: Squarespace also offers customisation options, but they are way more limited compared to WordPress. Users can choose from a selection of professionally designed templates and customise them using Squarespace’s drag-and-drop editor. While Squarespace provides a user-friendly interface, it cannot offer the same level of flexibility as WordPress for advanced users or developers.


2. Ease of Use:

– WordPress: While WordPress is highly customisable, it can have a steeper learning curve, especially for beginners. Users may need to spend some time learning how to navigate the WordPress dashboard and make use of its features effectively.

– Squarespace: Squarespace is known for its user-friendly interface and intuitive drag-and-drop editor. It requires minimal technical knowledge, making it easier for beginners to create and manage their websites without much assistance or support.


3. Hosting and Maintenance:

– WordPress: WordPress is O[pen Source and is a self-hosted platform, which means users need to find and pay annually their own web hosting provider and install WordPress on their server. Users are responsible for managing software updates, security, backups, and other maintenance tasks.

– Squarespace: Squarespace is a Proprietary Platform, think owned or locked, but is a fully hosted platform, which means it includes hosting as part of its service and pricing. Squarespace takes care of updates, security, and backups, so users don’t have to worry about technical maintenance tasks.


4. Cost:

– WordPress: The WordPress software itself is free to use, but users will need to pay for dedicated web hosting, domain registration, premium themes, and plugins. Costs can vary depending on the hosting provider and the specific themes/plugins chosen.

– Squarespace: Squarespace operates on a subscription-based model, with plans starting from a monthly fee. The cost includes hosting, templates, built-in features, and customer support. While Squarespace provides an all-in-one solution, it may be more expensive compared to WordPress, especially for larger or more complex websites. For small sites it is less expensive than WordPress.


5. Scalability:

– WordPress: WordPress is highly scalable and can accommodate websites of all sizes, from small blogs to large e-commerce stores and corporate websites. With its extensive plugin ecosystem and developer-friendly environment, WordPress is suitable for both simple and complex projects.

– Squarespace: Squarespace is suitable for small to medium-sized websites, but it may have limitations when it comes to scalability and customisation for larger or more complex projects. While Squarespace is continuously improving and expanding its features, some users may find it lacking in advanced functionality compared to WordPress. If you start with Squarespace you can migrate or move it to WordPress at a later date.

In summary, WordPress offers more customisation options, flexibility, and scalability but requires more technical knowledge and maintenance. Squarespace, on the other hand, provides a user-friendly interface, integrated hosting, and simplified maintenance but may have limitations in terms of customisation and scalability. The choice between WordPress and Squarespace ultimately depends on the specific needs and preferences of the user.

Building a successful website can depend on many factors, but as always it is best to consult an expert who can help maximise your platform. Talk to us about your options.