Keywords beside a laptop and phone.

SEO keywords refer to the words or phrases that people type into search engines like Google, Bing, or Yahoo. You can have a great website, but if the keywords don’t match your website, users won’t be able to find you. You’ll miss out on potential customers and get much less traffic. 

Keyword research is an essential aspect of SEO as it helps to identify the words and phrases that people are using to search for information related to your business. By optimizing your website’s content around these keywords, you can improve your website’s visibility in search engine results pages (SERPs) and attract more relevant traffic to your website. 

Keyword optimization involves placing relevant keywords in your website’s meta tags, title tags, headings, content, and URLs. However, it is important to use keywords in a natural and contextual manner, without resorting to keyword stuffing or other unethical black hat SEO tactics that can harm your website’s ranking. 

What to consider when researching SEO keywords  

Relevance 

Keywords help to ensure that your website’s content is relevant to the search queries that users are typing into search engines. By using the right keywords in your website’s content and meta tags, search engines will pick up that your website is relevant to search queries. 

Ranking 

Keywords are a key factor in determining your website’s ranking in search engine results pages (SERPs). By optimizing your website’s content and meta tags around relevant keywords, you can improve your website’s visibility and ranking in search results for those keywords. 

Traffic  

Keywords can help to drive targeted traffic to your website. By ranking highly in search results for relevant keywords, you can attract more users who are actively searching for information, products, or services related to your business. 

Competitors  

By researching keywords, you may gain a better understanding of your competitors and how they are improving their SEO. You can identify opportunities to differentiate your website and stand out in search results.