What makes Good Press release

Correct Press Release Formatting 

All press releases should follow a strict format regardless of your industry or topic. If you use the format preferred by the media, it makes it more likely for journalists and media outlets to take notice of your story. The correct press release format includes things like headlines, dateline, press release body and boilerplate which is like an about us statement. 

A relevant, attention-grabbing Headline 

Hundreds of press releases are sent daily, not to mention thousands of news stories in every industry. To stand out, your headline must immediately resonate and assert its relevance. Headlines should clearly convey the news points of your press release and be interesting enough to grab the reader’s attention as it’s the first thing the reader will notice. 

Content That Offers Value to its Audience 

For your content to resonate with our readers and audience it must reflect a clear understanding of what matters to them. Which is why it is important to write articles about what the audience cares about. This is why you should know who your target audience is, so you can create content that is interesting, valuable and informative to them. 

A Good Press Release answers who, what, when, where and why 

In order to write an effective press, release you should look to cover the who, what, when, where and why about your topic. The baseline of what makes a good press release is that it has all the essential and relevant information journalists need to cover your story, ideally in the first paragraph. While you don’t need to include an exhaustive amount of detail, you do need to cover the gist of each of these elements. 

Includes Verified and quotable sources 

When creating a press release that includes things likes facts and figures or even just statements you should always try and included the verified source. By doing this it makes your press release more trustworthy and respectable to your audience and even journalists. Speaking of journalists, they love stories with statistics, charts and graphs so if you want your press release to be seen by them try and add them in. If data isn’t relevant to your story, try and included quotes instead. 

Uses Informative Factual Writing 

To ensure your press release reads like a proper news story you should stick to the relevant facts and try not to go off topic to much. Your tone should be informative and not persuasive, by avoiding a advertorial tone it increases the chances off your press release chances of getting additional media coverage. 

Has Compelling Call to actions 

One of the things that makes for a good press release is the ability to get the reader to take a specific action after reading the article. This could be in the from of a link to your website so that they can learn more about your business or about something more specific like signing up for a newsletter. 

Whatever your desired action is, it’s essential that your press release includes a call to action (CTA) that leads toward it. 

Provides Contact Details for journalists 

Journalists and media editors have tight deadlines and often juggle several stories a day. The easier you make it for journalists to get what they need, the higher your chances are of gaining additional publicity. 

Includes Relevant High-quality images 

Visually engaging press releases are more attractive and interesting to readers. In fact, press releases that include images are 7 times for likely to get noticed by journalists, so if you want to get more publicity try and add several high-quality images that are relevant to the topic at hand. They also allow readers to see and gain more understanding of what the topic is about. By adding images to every press release you could quickly become one of the best around. 

Effective Distribution Strategy 

Press releases should be distributed to relevant media and journalists covering the topic. Effective distribution is one of the key components of what makes a good press release. To ensure your press release is successful, create a distribution strategy that gets your press release to many relevant journalists and media outlets, and does so at the right time. 

This could be as simple as sending your press release along with an email pitch to media outlets in your local community.